Tally - Restaurant Management Software
Restaurants don’t fail in the kitchen — they fail on the floor, in the gap between what’s happening and what the manager knows. Tally is an operating system built to close that gap. Three focused modules — Track, Time and Turn — give floor managers a live view of every table, every shift, and every number, without opening a spreadsheet or firing off a WhatsApp. Built around a single idea: calm confidence in the middle of chaos. Magenta on plum, a custom rounded wordmark, and a full product design system spanning mobile and iPad — from brand foundations to development-ready UI.
Client
tally
DELIVERABLES
BRANDING and UX
Year
2026
Role
Creative Direction
Developed a custom Gemini gem allowing the marketing team to easily develop detailed, 6-step Tally-styled prompts for use on Midjourney or node-based tools like Flora. Rather than teams writing loose, one-line prompts, the gem breaks each brief into detailed 6-step prompts — POV, emotion, style & texture, context and bonus (adjectives that enhance the images like editorial) — producing consistent, art-directed results across the team without requiring everyone to be a skilled prompt engineer.
